TL;DR
New Horizon Aircraft’s CEO, CFO, and COO simultaneously bought shares following the company’s eVTOL prototype breakthrough.
June 30, 2025
CEO Eric Brandon Robinson led the buying spree with a $2,499 purchase of 1,111 shares, while CFO Brian Frederick Merker acquired 751 shares worth $1,689, and COO Jason Michael O’Neill bought 656 shares for $1,476.
All three executives purchased shares at identical price ranges between $2.250 and $2.310, suggesting synchronized execution.
Perfect Timing Following Technical Breakthrough
The timing of these purchases is particularly noteworthy given New Horizon’s recent announcement of successfully completing a full wing transition with its Cavorite X7 prototype–a critical technical achievement that validates the hybrid eVTOL aircraft’s core design concept.
This milestone represents a significant de-risking event for the company’s technology platform.
Strategic Signaling Over Financial Impact
While the individual purchase amounts are relatively modest, totaling just $5,664 across all three executives, the coordinated nature and precise timing suggest strategic signaling rather than casual investment.
Robinson’s purchase represents a minimal addition to his substantial holdings of over 2.3 million shares through Robinson Family Ventures Inc., indicating the move was likely intended to communicate management’s confidence to the market.
Company’s Critical Transition Phase
The share purchases come as New Horizon transitions from prototype development to manufacturing partnerships.
The company recently announced a strategic alliance with MT-Propeller for propeller supply, marking its first major hardware commitment as it scales toward commercial production.
Oak Ridge Financial has initiated coverage with a Buy rating and $2.35 price target, reflecting growing analyst confidence in the Advanced Air Mobility sector.
Market Position and Valuation Context
New Horizon’s stock has experienced significant volatility, declining 21.62% in the past week despite maintaining a remarkable 213% gain over the past year.
The company’s $47.39 million market cap trades at an attractive P/E ratio of 1.49, though some analysts suggest the stock remains slightly overvalued at current levels.
Product Positioning and Market Opportunity
The Cavorite X7’s unique design offers both vertical takeoff capabilities and conventional runway operations, with projected speeds up to 250 mph and operational ranges exceeding 500 miles.
This dual-mode functionality positions New Horizon to address multiple market segments, including regional operators, emergency services, and military applications.
Bottom Line for Investors
With Nasdaq compliance recently restored and key technical milestones achieved, the synchronized insider purchases appear designed to reinforce management’s belief in the company’s trajectory as it enters the critical commercialization phase.
For investors tracking insider activity, the coordinated timing and executive participation across all C-suite roles represents a notable confidence signal in the rapidly evolving eVTOL landscape.