TL;DR

Multiple executives offload shares under pre-planned trading arrangements as cannabis tech firm navigates challenging market conditions.
June 27, 2025
WM Technology (NASDAQ: MAPS) witnessed significant insider trading activity on June 24, 2025, as four company directors executed substantial stock sales totaling over $245,000 in a coordinated series of transactions.
The most notable sale came from Director Gordon Scott, who disposed of 94,340 shares for approximately $86,000, with share prices ranging between $0.9101 and $0.9208. Following the transaction, Scott retains ownership of 729,918 shares in the cannabis technology platform.
Technology Director Brenda Freeman and Director Olga Gonzalez each sold identical quantities of 62,501 shares, generating proceeds of $56,957 and $56,969 respectively. Both executives now hold 432,690+ shares following their sales.
Meanwhile, Director William Glen Ibbott offloaded 50,505 shares for $46,040, though he simultaneously acquired 545,454 restricted stock units valued at zero, bringing his total holdings to 663,299 shares.
Strategic Timing Raises Questions
The synchronized nature of these transactions is particularly noteworthy given WM Technology’s recent performance struggles. The company’s stock has plummeted over 36% in the past six months, currently trading around $0.93 per share with a market capitalization of $155.5 million.
All sales were executed under Rule 10b5-1 trading plans established months earlier.
Scott’s plan dates to September 10, 2024, while Freeman and Gonzalez adopted theirs on September 4, 2024. Ibbott’s arrangement was established more recently on November 18, 2024.
The executives cited tax obligations related to vesting restricted stock units and brokerage fees as the primary motivation for the sales.
Company Fundamentals Show Mixed Signals
WM Technology’s Q1 2025 earnings revealed challenges ahead, with earnings per share of $0.02 falling short of the $0.04 forecast. Revenue of $44.61 million also missed expectations by a narrow margin, though the company did achieve a modest 1% year-over-year growth.
Despite operational headwinds, the cannabis technology firm maintains solid financial footing with $53.3 million in cash reserves and zero outstanding debt. The company’s current ratio of 2.24 suggests strong liquidity management.
Adding to recent corporate drama, WM Technology’s founders withdrew a buyout proposal that would have valued shares at $1.70 each – nearly double the current trading price. The withdrawal cited “external factors” while leaving room for future acquisition attempts.
Market Outlook
While insider sales often trigger investor concern, the pre-planned nature of these transactions and their connection to routine tax obligations may limit negative market reaction.
However, the timing coinciding with the company’s operational challenges and withdrawn buyout proposal creates a complex narrative for WM Technology shareholders to navigate.